Messaging Program By Phoebe Kuhn – The Content Emporium

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Messaging Program By Phoebe Kuhn – The Content Emporium

Clarify your message, communicate the value of your offers & become magnetic to your ideal clients

Why Your Business Isn’t Growing Despite Everything You’re Doing

Your clients are already there.

The problem is that when they land on your profile and read your content, they just don’t know that you’re able to help them.

You don’t need to learn how to build an audience. You don’t need to build funnels, or run ads. You don’t need to shift your energy or do more mindset work.

You just need to learn how to communicate a message that makes them go, “Oh my god – that’s me! I need this. How much is it and when can we start?!”

01. BRAND

Uncover your competitive edge so you can build a brand that stands out, gets noticed and clearly communicates how you can help your ideal clients.

02. CONTENT

Craft compelling content that gets serious traction, grows your audience, builds trust and positions you as the clear authority and go-to leader in your industry.

03. STORYTELLING

Master the copywriting and storytelling skills that resonate and convert your window shoppers into lifelong repeat customers.

HERE’S WHAT WE’LL COVER

• Module 1 Customer
• Module 2 Positioning
• Module 3 Offer
• Module 4 Marketing Psychology
• Module 5 Storytelling
• Module 6 Content
• Module 7 Copywriting

PLUS GET ACCESS TO…

6 LIVE IMPLEMENTATION CALLS

WITH HEAD COPY COACH STEPH LAFFY

Get all your questions answered and Steph’s copy genius on your messaging struggles. Whatever you need as you go through the course, you can ask Steph for feedback on your offers, copy, messaging, and content.

We’ll place you into a group that matches your time zone. Click here to view the call dates.

Can’t make it live? No problem. You can submit questions in advance and replays will be uploaded to your call dashboard within 24 hours.

MASTER YOUR MESSAGING

THE PROGRAM WORKBOOK

This is NOT just a “glance-at-it-once-and-leave-it-to-die-in-your-Google-Drive” kind of workbook. And it’s not some tricky to open PDF that’ll have you pulling your hair out as you try to find the right app to annotate it.

This Google doc is designed to set you up for long-term success and everything you fill out in here will become a kind of “Brand Bible”. For every module, you’ll have all the checklists, frameworks, and prompts you need to master your messaging, positioning, content, and offers in one easy-to-access, living and breathing document.

You’ll be referring to this all the time as you work through the lessons. And so many of our students keep using this long after they finish the program

YOU’LL ALSO GET THESE AMAZING BONUSES

BONUS #1 BRAND STORYTELLING COURSE

Leverage the power of storytelling to scale your business, forge an unbreakable bond with your audience, and build a brand that people can’t get enough of.

IN THIS COURSE YOU WILL FIND…

• Module 1: Story Structure
• Module 2: 6 Steps To Tell Your Brand Story
• Module 3: Leveraging Your Story In Your Marketing
• Module 4: The Evolution Of Your Story
• Module 5: Personal Branding 101

BONUS #2 WRITE YOUR AUTHORITY BIO

Demonstrate your authority and attract high-paying clients and media opportunities by slaying your official bio. You need a bio for so many things and once you have it nailed, you can use it every time you appear on a podcast or get featured in media outlets. Includes my plug-and-play Authority Bio formula and examples of bios from several different niches

BONUS #3 GET GREAT CASE STUDIES

Case studies are one of the most powerful sales tools and one of the fastest and easiest ways to build trust with your audience. Get my exact process for crafting bingeable case studies that help you convert more browsers into buyers, and break down any objections your audience might have about working with you so they feel GOOD about buying.

IN THIS COURSE YOU WILL FIND…

• Testimonials & Social Proof (Before You Have It!)
• Social Proof Process
• How To Take Powerful Case Studies
• How To Leverage Your Case Studies On Social Media & Your Sales Page
• Keeping Track Of Your Case Studies

BONUS #5 THE CONTENT AUDIT VAULT

These are audits of brand stories, engagement content, and sales posts, so you can learn the craft of critiquing your writing, what to look for and how to actually get better. Nothing will help you build the skill more than auditing your own work. This vault has over 43 example audits of posts

THE ART OF SOCIAL MEDIA

Leverage the power of world’s biggest platform so you can build an audience, grow your business and make a bigger impact. This course will show you everything you need to know to turn your social media profiles into a highly optimised funnel that converts visitors into paying clients.

IN THIS COURSE YOU WILL FIND…

• Module 1: Building Deeper Relationships
• Module 2: Newsfeed Content
• Module 3: The Instagram Funnel
• Module 4: Reels & Video
• Module 5: Selling From Stories

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