Product Marketing Certified Core By Product Marketing Alliance

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Description:

Product Marketing Certified Core By Product Marketing Alliance

Learn product marketing from the ground up.

Trusted by the world’s biggest brands, Product Marketing Certified: Core’s the industry standard, the catalyst to your success, the only companion you need for personal and professional growth.

Course overview.

From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle. And that’s a promise.

From pricing strategies, market research, OKRs and KPIs, to personas, messaging and positioning, and go-to-market strategies… PMMC has it all. If you’re a current or aspiring product marketing manager, this course will show you how to successfully promote and sell your product to give you that competitive product edge.

You’ll learn how to truly embody the voice of the customer. You’ll master the art of getting products to market – and keeping them there. You’ll understand how to roll out, test, and iterate everything you do. You’ll walk away with career-enhancing hacks and skills. You’ll get all this and so much more. All on your watch.

Unlock the cutting-edge information and frameworks you need to succeed within the fast-evolving world of product marketing.

Completing this course will help you…

🙌 Grasp every element of the cross-functional and rapidly evolving discipline that is product marketing.

🛠 Market your product through its entire lifecycle and successfully meet your product marketing key performance indicators.

👩🏽‍💼 Stand out in the job market – more and more employers request PMMC certification as a prerequisite for job seekers.

🧗🏼‍♂️ Advance up the career ladder with your newfound knowledge, skills, and product marketing network.

📦 Become the total package. Product marketing is an incredibly varied role. Our curriculum covers all the nooks and crannies.

Why choose us not others?

🤓 With 11 modules covering everything from research and pricing to positioning and onboarding, we have the most comprehensive curriculum around. Fact.

💁🏽‍♂️ Home to the world’s largest PMM community, all our content’s based on the most current trends.

📝 With coursework and live, weekly workshops, we’re hands down the most interactive, OnDemand course around.

💪 Product marketing maestros from orgs like HubSpot, SurveyMonkey, Adobe & more feature in 3+ hours’ worth of bonus footage.

💯 Our course is entirely self-paced, so you can always learn on your own watch.

📙 Total access to 20+ templates and frameworks, all course content.

Course curriculum

– Welcome [60 mins]

– Bonus videos [61 mins]

– Research [62 mins]

– Fireside chat [29 mins]

– Pricing [50 mins]

– Bonus video [15 mins]

– Objectives and key results [70 mins]

– Bonus video [37 mins]

– Personas [90 mins]

– Bonus video [33 mins]

– Positioning & messaging [85 mins]

– Fireside chat [36 mins]

– Bonus video [28 mins]

– Go-to-Market [100 mins]

– Fireside chat [26 mins]

– Bonus videos [65 mins]

– Communication & collaboration [57 mins]

– Bonus videos [92 mins]

– Sales enablement [70 mins]

– Onboarding [37 mins]

– Analysis & optimization [44 mins]

– Wrap up

Built with some of the world’s biggest brands.

PMMC is vetted, tested and approved by senior-level PMMs from companies like Salesforce, HubSpot, Google, Facebook and more, so you can be sure you’re getting the real deal.

We partnered with positioning maestro April Dunford for our positioning and messaging module and throughout the rest of the course, teamed up with product marketing powerhouses from the likes of 👉

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Frequently Asked Questions:

1. Innovative Business Model:

• Embrace the reality of a genuine business! Our strategy involves orchestrating a group purchase, wherein we collectively distribute costs among members. Utilizing these pooled funds, we acquire in-demand courses from sales pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the original authors, our customers value the affordability and accessibility we offer.

2. The Legal Landscape: Yes and No:

• The legality of our operations resides in a gray area. While we lack explicit approval from course authors for resale, a legal nuance comes into play. During the course acquisition, the author did not specify any restrictions on resale. This legal intricacy presents both an opportunity for us and a benefit for those seeking budget-friendly access.

3. Quality Assurance: Revealing the Real Deal:

• Delving into the core of the matter – quality. Procuring the course directly from the sales page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond individual study; we take an extra step by facilitating resale. It’s crucial to note that we are not the official course providers, which means certain premium services are not included in our package:
• No coaching calls or scheduled sessions with the author.
• No access to the author’s private Facebook group or web portal.
• No entry to the author’s exclusive membership forum.
• No direct email support from the author or their team.

We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. We greatly appreciate your understanding of our unique approach.