The Art Of Strategic Freelance Consulting By Paul Millerd

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The Art Of Strategic Freelance Consulting By Paul Millerd

The Art of Strategic Freelancing

Learn how to land better clients, charge higher prices, and build a practice around work you care about

Freelancing is a crazy thing to do

Not only are you simply doing the work you get hired to do, but you are also a full-stack human. You are the marketer, accountant, sales director, accounts receivable department, research analyst, and CEO.

Instead of thinking about how to handle all of this, most freelancers try to stay busy. They optimize for getting work rather than trying to design a path that they want to be on over the long term.

Do You Struggle With The Following Questions?

#1 How to raise rates? Grinding on the same work at the same rate is a recipe for burnout. Raising your rates is about more than money. It’s about raising your ambitions and giving you the space evolve.

#2 When to send proposals? Most consultants send proposals too soon. Instead make sure you are scoping a problem you want to work on and get buy-in before signing the contract.

#3 How to deliver value to clients? Too many freelancers share the nitty-gritty of their work. To develop long-term trust you need to put yourself in the client’s shoes.

My Belief: The Only Sustainable Strategy Is To Play The Long-Game

The only sustainable path for a freelance consultant over the long term is finding work that you are excited to keep doing.

The way to find this kind of work is not to take any project that comes your way but to develop a core set of skills that help you build confidence, increasingly shape the projects you want to work on, and build client relationships based on trust

I want to help you:

• Build Relationships, Not Decks
• Solve Problems, Not Dump Data On Client
• Learn What It Takes To Sell A $20,000 Project
• I Walk You Through Actual Proposals From My Work
• Use Structured Templates to Win Projects
• Learn From Expert Freelancers

The Art Of Strategic Freelance Consulting By Paul Millerd Will Help You:

#1 Learning how to have scoping conversations so you can uncover the “problem behind the problem”

#2 Learn when to send a proposal and how to think about the early interactions with the client

#3 Develop your digital footprint such that others know what you do and how to work with you

#4 How to develop standardized templates like proposals and check-in documents that enable you to build confidence with the client

#5 How to use consulting frameworks to communicate to clients and to develop your own internal services and offerings

Example Curriculum in The Art Of Strategic Freelance Consulting By Paul Millerd

Welcome To The Art Of Strategic Freelance Consulting By Paul Millerd

• Introduction and Hello from Paul

BEFORE You Become A Freelancer

• What I Wish I Knew Before Leaving Strategy Consulting
• Freelance Identity vs. Wanting Freedom
• Learn From Freelancers Ahead of You
• FIVE Questions for Every Freelancer
• Do You Really Want To Be A Freelancer? (Desire, Reality & Identity)
• Exercise: Tame Your Fears
• Find A Test/Pro-Bono Client
• CASE EXAMPLE: My First Pro-Bono Client (Actual Deliverables)

Early Stages: Mindset & Basics

• Consult Under Your Name OR Brand?
• How Much Free Work Should You Do?
• Price Higher Than Your Full-Time Wage
• Freelancing At Its Best Is Getting Paid To Learn
• Remote vs. In-Person Consulting
• EXERCISE: Create Your Brand & Credential Materials
• EXERCISE: Ideal Client List & Red Flags
• How To Price Like McKinsey
• Fixed-Fee Pricing Isn’t ALWAYS Ideal
• Becoming Legible: Planting Digital “Curiosity Triggers”

Landing Projects, Writing Proposals & Signing The Contract

• Attracting Clients: Network, Content & Communities
• The Three Major Ways of Working: Time, Project & Product Based
• High Level Proposal 101 – What is it for?
• DOWNLOAD: Simple Proposal Template
• BUT, Don’t Send A Proposal Too Soon!
• CASE STUDY: Law Firm Proposal
• Three Goals BEFORE You Sign A Contract
• Project-Based Contract Walkthrough
• DOWNLOAD: Contract Template

Navigating The Client Relationship

• Scoping: The Art of Ongoing Relationship Building & Alignment
• Thinking About Process & Three Typical Stages
• Underrated Art of the “Check-In” Meeting
• DOWNLOAD: Basic Check-In Template (PPT)
• CASE STUDY: Google Ads Freelancers
• CASE STUDY: Training Project Check-In Doc
• CASE STUDY: Check-In & Final Documents From Culture, Values & Capability Building Project
• Getting Paid & Stripe 101

Doing The Work

• Synthesizing Data & Information (Pyramid Principle 101)
• Synthesis Trick: Label, Sort, Insight Technique
• Make Your Own Frameworks
• Final Deliverable Example: Non-Profit Board Assessment
• Final Deliverable Example: Steel Industry Research

Deep Dive Interviews on Freelancing

• Sean Mccabe & Paul
• Venkatesh Rao on The “Art of Gig”
• Austin Church – Long-Time Freelancer & Freelance Coach
• Will Bachman – Former McKinsey Consultant – Long-Time Freelancer
• Tom Critchlow

Frequently Asked Questions:

1. Innovative Business Model:

• Embrace the reality of a genuine business! Our strategy involves orchestrating a group purchase, wherein we collectively distribute costs among members. Utilizing these pooled funds, we acquire in-demand courses from sales pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the original authors, our customers value the affordability and accessibility we offer.

2. The Legal Landscape: Yes and No:

• The legality of our operations resides in a gray area. While we lack explicit approval from course authors for resale, a legal nuance comes into play. During the course acquisition, the author did not specify any restrictions on resale. This legal intricacy presents both an opportunity for us and a benefit for those seeking budget-friendly access.

3. Quality Assurance: Revealing the Real Deal:

• Delving into the core of the matter – quality. Procuring the course directly from the sales page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond individual study; we take an extra step by facilitating resale. It’s crucial to note that we are not the official course providers, which means certain premium services are not included in our package:
• No coaching calls or scheduled sessions with the author.
• No access to the author’s private Facebook group or web portal.
• No entry to the author’s exclusive membership forum.
• No direct email support from the author or their team.

We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. We greatly appreciate your understanding of our unique approach.