Product Marketing Bootcamp By Melinda Chung

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Description:

Product Marketing Bootcamp By Melinda Chung

Build your Product Marketing Skills

Learn the essentials of product marketing from a tech marketing leader with 15+ years of experience

During this product marketing course, you’ll learn to:

• Develop a Positioning platform
• Conduct Market and User research
• Conduct a Competitive Analysis
• Create a Marketing Launch Plan
• Create Metrics and Reporting Dashboards
• Identify Key Areas for Customer Feedback and Behavioral Analysis
• (NEW) Create a GTM Strategy

Course curriculum

Welcome

• Welcome to the Product Marketing Bootcamp
• Before we get started …

Intro to Product Marketing

• What is Product Marketing?
• Handout: Range of PMM responsibilities
• Handout: PMM by business growth stage
• Handout: Additional Class Notes
• The Full Stack of Product Marketing
• Handout: The Full Stack of Product Marketing
• Introducing BetterPlantz and Business Boost
• Handout: Better Plantz and Business Boost descriptions
• Quiz: Test your learning

1.1: Research & Analysis Overview

• Market and User Research
• Why Conduct Research?
• Research Process & Market Research
• Handout: Market Research Questions
• Quiz – Test your learning

1.2: Qualitative Research

• Qualitative Research: Ethnographies and Focus Groups
• Handout: User Research Topics
• Handout: How to Set up a Focus Group
• Template: Recruitment Posting for Focus Groups
• Template: Focus Group Discussion Guide
• Qualitative Research: 1:1 Interviews and Person on the Street
• Handout: Example Interview Questions
• Template: Participant Screener
• Quiz: Test your learning

1.3: Quantitative Research

• Quantitative Research: Surveys
• Quiz

1.4: Research along Product Development Process

• Research along Product Development Process

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